OM Analysis for Bangladesh Country Component

1. Vision

End users are able to use ICTs in Bangla, their native language. Not only are the applications localized, users have access to relevant localized content, and to training facilities to make the best use of ICTs. Information workers after training can facilitate end users accessing content and apply in their lives and livelihoods. End users access content directly or with facilitation of information workers and see the benefit of informed decision making. There is national capacity for developing the localized applications and content. The policy makers make informed decisions regarding localization and use of ICTs for development. In short, there exists a supportive environment for increasing digital literacy.

2.Mission

Bangladesh Country Component will develop local language capacity in Bangladesh. In order to so, it will develop the Computational Linguistics framework needed to develop localized applications and content, and develop some of the often-used applications such as OCR, Text to speech. It will work with local partners to develop capacity in Linguistics as well as in content development and Infomediary training. It will assist policy makers in making informed decisions in matters related to local language computing.

3.Boundary Partners

1. Content end users including women and print disabled community Trainees for content development/content developer
2. Trainees for informediary
3. Content generator
4. Policy makers

3.1 Content end users including women and print disabled community

1. I. Boundary partner: Content end users including women and print disabled community (illiterate, vision impaired)

Outcome Challenge:

Content end users including women and print disabled community (including those who cannot read Bangla and those who are vision impaired) are able to access the content digital content in Bangla with the help of Infomediary and/or using Text-to-speech (TTS). The community users including women and print disabled contribute to the development of Bangla TTS by providing feedback, and in developing end user applications such as screen readers based on the TTS. The community users of content including women and print disabled find the content developed under the project useful.

Expect to See:

1. Community users including women and visually impaired users downloads and installs the TTS software being developed.
2. Female members of the community, with larger illiteracy rate, use the TTS to access digital content.
3. Content users know about the content developed under the project and use them
4. Use of TTS enhances livelihood and access to knowledge opportunities for the community users including women and print disabled
5. Community users including women and print disabled make use of content in their life and livelihood problems
6. Community users including women and print disabled make important decisions based on information in content and with support from infomediaries

Source of Information:

User-fillable form on the download site
Community feedback collected from mobilization team of D.Net. (collection interval: Quarterly)

Like to See:

1. Community users including women and visually impaired apply the information and knowledge and see the benefit Community users including women and visually impaired users provide feedback, including problem reports, about the software.
2. Community users including women and visually impaired ask for enhancements in the software.


Source of Information:

Online issue tracking system, and user emails.
Community feedback collected from mobilization team of D.Net. (collection interval: Quarterly)


Love to See:

1. Community users including women and visually impaired contribute documentation to enhance the usability of the software.
2. Community users including women and visually impaired contribute to the development of end-user applications such as screen readers that use the TTS.
3. They promote the content to others due to its usefulness and quality


Source of Information:

Print-disabled community forums and organizations.
Community feedback collected from mobilization team of D.Net. (collection interval: Quarterly)

3.2 Trainees for content development/content developer

Outcome Challenge:

Potential content developer understands the process of content development according to the needs of the target groups of the content. They also understand the technology options for content development and use a few of them. They can now identify content sources, develop content based on the needs and incorporate them in appropriate content management software.

Expect to See:

- Participants have been identified with gender balance
- Trainees have skills on the following elements:
a. understand and follow content development life cycle
b. familiar and can use technology for content development
c. collect content raw materials from various sources
d. develop content using learned tools
e. incorporate content in appropriate content management software
- Trainees develop content for specific target groups including women and visually impaired people based on demand analysis

Source of Information:

Training Report

Like to See:

- Trainees can identify demand for content by different target groups
1. Based on geographical and socio-economic features, content thematic areas are identified
2. Content demand for women audience ( including housewives, mothers, adolescents) have been identified by the participants across the thematic user groups: farmers, students, dalits, small entrepreneurs, job seekers etc.
- Trainees develop content for specific target groups including women and visually impaired people based on demand analysis
- They can find new areas for content development based on local demand

Source of Information:

Refreshers training report

Love to See:

1. Trainees are capable enough to train new content developers
2. They can update existing content
3. They can understand cultural context in developing content
4. They can identify nuances in content development for specific target groups including children, women, illiterate people


Source of Information:

Refreshers training report

3.3 Infomediary as Trainee

Boundary partner:

Infomediary as Trainee

Outcome Challenge:

Infomediary- both male and female, are information literate. They can understand a specific need of information or knowledge and search it in multiple content sources, including web-based search engines, thematic content portals and web sites as well as off-line CDs.

Expect to see :

- Participants have been identified with gender balance
- The trainees have basic understanding on the following:
- Understand importance of information and knowledge
- Understand multiplicity of sources for content
- Understand specific needs of specific use groups including women and visually impaired people and can perform ordinary search of information using search engines
- Understand specific needs and including women and visually impaired people and can perform ordinary search of information using thematic content portals and off-line CDs
- The trainees have very good listening capacity and can bring information seekers into confidence, particularly the women
- The trainees have capacity to encourage information seekers to come to common access point

Source of Information:

Training Report, field visit

Like to see :

- The trainees have good understanding on the following:
- Understand specific needs including women and visually impaired people and can perform advanced search of information using search engines
- Understand specific needs including women and visually impaired people and can perform off-line search, i.e., collect information form local institutions, by phone call using directory
- The trainees are capable to do mental mapping of information sources

Source of Information:

Refreshers training report

Love to see :

- Capable enough to train new infomediaries
- They set up their own telecentre given the understanding of importance of information and knowledge and capability
- Women in the community have taken Infomediary training and started working as infomedairy

Source of Information:

Refreshers training report

3.4 Content generator

Boundary partner:

Content Generator

Outcome Challenge:

The content generators, like research institutions, data generating institutions, domain expert institutions, generate content in a form, which is compatible for incorporating in content management systems and other forms. They understand the importance of sharing content and act upon it through sharing with content development institutions and posting content directly through their own systems.

Expect to see :

1. The content generating institutions go into agreement with content development institutions for sharing printed form of content (and soft form, where possible) with or without copyright obligations.

Source of Information:

Interview with Content generating institute

Like to see :

1. Content generating institutions share their generated content in soft form with content development institutions with/ without any licensing obligations.
2. They produce content according to the demands of various user groups ( depending on domain expertise):
Female users: housewives, mother, adolescent girls, children
- Farmers
- Students
- Unemployed
- Small entrepreneurs
- Illiterate people

Source of Information:

Interview with Content generating institute

Love to see :

1. Content generating institutions produce content in a system following interoperability framework [ both technical and non-technical]
2. Content generating institutions publish their generated content in open licensing mode(s)
3. Content generating institutions produce same content in different form and format for different target groups.

Source of Information:

Interview with Content generating institute

3.5 Policy makers

Outcome Challenge:

The policy makers are informed of the localization aspects of ICT, making localization a key part of the ICT policy. The policy makers are aware of customized content needs for specific target groups and reflect this understanding in the policies.

Expect to see :

1. Policy makers are aware of the need for localization
2. Policy makers are aware of the activities of the PaL10n program

Source of Information:

Meeting with policy makers

Like to see :

1. Policy makers meet the PanL10n partners on regular/six-monthly basis
2. Policy makers are promoting customized content needs for specific user groups inducing women and visually impaired people
3. Policy makers support incorporating localization as part of the ICT policy (especially in e-governance)

Source of Information:

Meeting with Bangladesh Computer Council and/or ICT Taskforce

Love to see :

1. Policy makers take ownership of ICT localization
2. Policy makers promote sustaining and extending existing localization programs

Source of Information:

Policy documents

4 Strategy Map

1. Outcome challenge for Content end users including women and print disabled community

	Causal	Persuasive	Supportive
Individual	(I-1) -Prepare a set of indicators - Collect data at a regular interval- Preparation of a report	(I-2)	(I-3) Tag a reference desk for help to the end-users
Environment	(E-1) Deployment of the content and tools in selected telecentres	(E-2) Organisation of an FGD of the end users - Disseminate findings through publications	(E-3) Development of an e-group of the users, where possible - Identification of a person who will moderate the group -Discussion with other boundary partners

2. Outcome challenge for Trainees for Content Development/ Content

	Causal	Persuasive	Supportive
Individual	Preparation of a training manual - Compilation and distribution of materials related to content among the developersdevelopment - Development of a wiki page for content upload	Organisation of training for the content developers	Development of an e-group of content devleopers, where possible - Identification of a person who will moderate the group -Discussion with other boundary partners
Environment	(E-1) Organisation of a competition among the trainees for conente development	(E-2) Dissemination of findings through publications	(E-3) Organisation of A combined meeting of all boundary partners

3. Outcome challenge for Infomediary as Trainee

	Causal	Persuasive	Supportive
Individual	(I-1) -Preparation of a training manual -Compilation and distribution of materials related to information literacy among the informadiaries -Development of a wiki page for sharing expereince	(I-2) Organisation of training for infomadiaries	(I-3) -Development of an e-group of infomadireis, where possible -Identification of a person who will moderate the group -Discussion with other boundary partners
Environment	(E-1) Organisation of a competition among the trainees for best case studies about content dissemination	(E-2) Dissemination of findings through publications	(E-3) Organisation of a combined meeting of all boundary partners

4. Outcome challenge Content Generator

	Causal	Persuasive	Supportive
Individual	(I-1) -Preparation of a training manual -Compilation and distribution of materials related to information literacy among the informadiaries -Development of a wiki page for sharing experience	(I-2)Organisation of a workshop for content generators	(I-3) Discussion with other boundary partners
Environment	(E-1) Supply of reports on content needs and their format	(E-2) Promoting customized content to the content generators for idea through posting of messages	(E-3) Organisation of a combined meeting of all boundary partners

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